2017 - Quarter 4
GETTING TO KNOW EASYPEASY
EasyPeasy works in partnership with early years settings, who invite parents in their community. EasyPeasy sends them weekly SMS, where they can access game ideas, tips and advice directly on their mobile. Parents start to play, talk, and interact more with their children through having something fun, simple and educational to do, and go on to have new and more purposeful conversations with practitioners and other parents.
I joined the initial 5/6 people team as freelancer.
Design was mainly done by external consultant ad hoc for specific design tasks. This meant that branding experience wasn’t uniform across multiple touch-points that were mainly designed in isolation. The discovery and validation phase was mainly done via listening school’s practitioners feedback during Account Management conversations.
First Tasks: Acquisition and Onboarding
When freelancing for 2.5 days per week, I relied on the data and knowledge the company already had about the customers.
EasyPeasy had many leads, but only a few turned into sales. Of these, many had long conversations with our Account Managers because they still had little knowledge of how the service and product works.
That's why we created a new page on the website with further information and details about the prices and made easier the process of booking calls with Account Managers.
We also improved the communication material (slides, letters, fliers) that the schools use to get parents interest in subscribing for the services.
On the top of increasing sales and parents registrations, this was a great opportunity to get to know how the business works.
That also helped me understand main problems and opportunities of the current experience. That lead to a serious of workshops with CEO, CTO and Account Mangers to co-ideate ways to improve the parent experience in the following months.