TickerFit is a project by Innerstrength Health – a start-up helping those with serious medical issues stay fit and healthy. They wanted to secure NHS fundings to help teenagers with cystic fibrosis.

During the first phase of the project, we interviewed teenagers and their support network (e.g. parents, dieticians, physiotherapists, nurses). We understood what brings too many hospital admissions and not allow teenagers to live the life they want to live.

The insights gathered lead to the first iteration of an app that helps teenagers self-manage their condition, while giving parents and doctors an overview of how they are doing. The evidence gathered convinced investors to provide funding worth over €500k.

process: empathise, define, ideation, storytelling