How might we create experiences that help people take better actions for their life and the world?


At the moment, in my life 


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How I encourage empathy, excite the imagination, and enable change



Often, I’m not enough.

But I believe that anyone in a business can create, learn, and grow, together. That's why through mentoring and workshops facilitation, I inspire people to empathise with users, generate ideas, and adopt a lean approach.



I want to do a lot.

But knowledge and long-term vision help me prioritise what to learn, create and measure. I do that by keeping a big picture of the entire brand experience and understanding future technology opportunities, customer needs, and business goals.



I know that I don’t know.

Starting with user needs and data limit the risks of making (too many) assumptions. That's why I talk to users, analyse data and make insights easy to advocate through the power of visual storytelling.



I learn from trying.

An iterative approach is critical to resolve doubts and discover unknowns. That's why I reduce business risk by understanding what works and what doesn't, thought idea validation, prototypes, and lean experiments.



I feel responsible for the work they put into the world.

I do my best to create and inspire inclusive, sustainable and ethical design.
Following the Designer’s Code of Ethics by Mike Monteiro, I don’t believe in edge cases and I feel responsible for the work I put into the world.


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What I’ve been doing so far…

family playing

Helping parents to create fun and educational family time

Read EasyPeasy Case Study

user personas

Bringing big organisations to innovate and connect with their customers

Read Fluxx Case Studies