At the moment, in my life
I’ve been organising the Creative Mornings London.
I’ve been reading/listening How Emotions are Made: The Secret Life of the Brain by Lisa Feldman Barrett, The Service Startup by Tennyson Pinheiro, and Creativity, Inc. by Ed Catmull
I surfed in Morocco, explored Maya ruins in Mexico, swam with stingrays in Belize, and danced in a drag queen show in Miami.
How I encourage empathy, excite the imagination, and enable change
Often, I’m not enough.
But I believe that anyone in a business can create, learn, and grow, together. That's why through mentoring and workshops facilitation, I inspire people to empathise with users, generate ideas, and adopt a lean approach.
VISION & STRATEGY
I want to do a lot.
But knowledge and long-term vision help me prioritise what to learn, create and measure. I do that by keeping a big picture of the entire brand experience and understanding future technology opportunities, customer needs, and business goals.
I know that I don’t know.
Starting with user needs and data limit the risks of making (too many) assumptions. That's why I talk to users, analyse data and make insights easy to advocate through the power of visual storytelling.
I learn from trying.
An iterative approach is critical to resolve doubts and discover unknowns. That's why I reduce business risk by understanding what works and what doesn't, thought idea validation, prototypes, and lean experiments.
I feel responsible for the work they put into the world.
I do my best to create and inspire inclusive, sustainable and ethical design.
Following the Designer’s Code of Ethics by Mike Monteiro, I don’t believe in edge cases and I feel responsible for the work I put into the world.