I design experiences, and how to design them.

In my 15+ years of experience I designed many things.
But also led projects, facilitated multidisciplinary workshops, managed teams and ispired strategic leadership decisions.

I use participatory design, system thinking, storytelling and mindfulness to help multidisciplinary teams build the creative confidence needed to innovate together. I hope this help solving the big problems of our time.

That’s also why I teach, mentor, and publish content

Currently, in Italy

Previously, in the United Kindgom.
(Often working remotely with clients from all over Europe).

Currently, as Exprience strategist

Previously, I designed brand identities, infographics, digital interactions, services, communities, magazines, and research activies.

Currently, with Poste Italiane.

Previously, as in-house designer, freelancer or consulant for Cappelli Identity Design, ShiftON, Fifthbeat, FutureGov (now TPXImpact), and Fluxx (now Magnetic).
I worked with startups and organisations public and private sectors such as education, urban planning, energy, housing, healthcare, transportation, banking, insurance, engineering and more.